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From a LoveShackFancy Sponsorship and Choosing a Designer Look to Sitting Front Row  NYFW was always an idea or concept in my mind that seemed so cool but never quite attainable, especially as a California native who didn’t study marketing in college. (I studied biology, ha!)  I had gained previous experience as a social...

A Fashion Week diary, from sheer vintage Cavalli to backstage at LoveShackFancy and all the invisible things that made the looks work. Before we get into it, a quick introduction. I’m Sarah, Marketing Director at Hollywood Fashion Secrets, lifelong fashion obsessive, serial hem-taper, and longtime HFS user well before I ever worked for the...

Fashion mishaps can happen to anyone. Whether you're wearing a plunging neckline, a strapless dress, or a wrap top that won't stay in place, a small wardrobe malfunction can quickly become an embarrassing moment. That's why learning how to use fashion tape has become one of the most valuable styling tricks among fashion enthusiasts,...